Canadian Western Agribition announcing a key branding commitment to STARS Air Ambulance in Saskatchewan. 

The CWA brand is now permanently displayed on a helicopter in the STARS fleet after CWA raised a total of $250,000 for the organization over the past eight years. 

STARS is the charity of choice for Agribition's 50/50 draw and other activities during the show. 

President Kim Hextall says they are proud to continue their partnership with this valuable organization.

"During an emergency situation, STARS provides a vital service to anyone living, working, or traveling in Saskatchewan."

STARS president and CEO Andrea Robertson made the announcement during the Burning of the Brand ceremony.

"We are incredibly grateful for the partnership we have developed with CWA over the years and hope to continue to find more ways to support each other's organizations moving forward and this permanent display on one of our helicopters shows that commitment."

STARS is key especially in rural areas for residents, farmers and ranchers.