It's the largest campaign in Canadian History.
After only a week and a half, the GoFundMe page in support of the Humboldt Broncos families continues to climb.
Emotional and financial support is ongoing with some businesses donating as much as $50,000 at a time.
"It's humbling...and amazing...and astonishing and we're both just so grateful that people want to help the Humboldt Broncos. And this will help them long-term," explained Cailin Hergott one of two individuals who started the fundraising campaign.
In addition to the ongoing online fundraiser, events and initiatives are popping up across the world, from vehicle decals to donuts and t-shirts. You can read more about them on the Humboldt Strong page.