A new person is at the helm of the Canadian Cattlemen’s Association, and he is from Saskatchewan.  

Reg Schellenberg, who ranches near Beechy, was acclaimed as the president during the CCA’s annual general meeting in Ottawa on March 25th. He is taking over from outgoing president Bob Lowe, who will be staying on as the past president, and as chair of the public and stakeholder engagement program for the next two years. 

In accepting the position, Schellenberg thanked the outgoing president for his efforts.  

“The last two years have been very challenging for Canadian beef producers,” said Schellenberg. “We are very appreciative of Bob Lowe’s leadership as our industry navigated through COVID-19, extreme drought, and wildfires. Thank you, Bob!” 

“As I move into the role of CCA President, I will follow the most important advice that was shared with me when I was elected to represent Saskatchewan on the CCA Board – remember your roots and the people you represent,” continued Schellenberg. “I am committed to working with Nathan and the CCA board members to do exactly what is needed to protect and preserve our beef industry for the next generation.” 

Schellenberg was first elected as a director of the CCA in 2010, served as the co-chair of the Foreign Trade Committee from 2020 to 2022, and co-chaired the Animal Health and Care Committee from 2016 to 2020. He served as the CCA’s vice-president and has been a director, zone chairman and member of the executive of the Saskatchewan Stock Growers Association.