Safe Communities of Humboldt and Area (SCHA)are bringing our attention to the fact that driver distraction is responsible for about 25% of all accidents in our province.

It's important to encourage drivers to put their phones down when driving, and the red thumb provides a visual reminder to do just that.

The Bolt FM staff and I got our right-hand thumbs painted red and pledged to not text and drive or play with our phones while behind the wheel in honour of the campaign.

For more information, visit the SCHA Facebook page.